Thank you for visiting! I am a Creative Senior User Experience professional with extensive experience in UX, UI Design, User Research and Management. Currently, I am part of the Guest Technology team at Carnival Cruise Line where I continuously find ways to improve cruiser's experience in my role as a UX Design Manager. Most recently, I worked at Univision Interactive Media as a Senior Art Director for Product where I led the redesign of new responsive sites for migration to a new CMS platform and delivered proposals to enhance existing apps for an improved user experience. The sites redesigned included the main Univision franchise sites, Univision's 72 local TV and Radio stations, as well as the design for the 2014 World Cup site. Prior to that, I have mentored and managed a team of UX designers and guided them in their career path at Univision. I find that in every team and project I have worked, I bring three key ingredients to the table: integrity, creativity and positive energy.
Projects
My approach to each project is heavily based on research. Identifying user needs, analyzing the market, looking up latest trends and standards are some of my first tasks before sketching ideas for user-centered solutions that meet business needs. Constant communication with the team and iterations based on user tests are main areas of focus throughout the process. Cycles of these practices have consistently resulted in effective user experiences that create engagement and keep a consistent brand. Please review some of my samples below!
UX Research & Design
HUB App and Lamel Digital Screen
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App Wireframes & Concepts
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Responsive Web Design
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Editorial Design
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