Passionate about shaping seamless, intuitive digital experiences, I lead UX strategy and design for guest and crew platforms at Carnival Cruise Line—serving over 5 million passengers and 36,000 team members annually. With 20+ years across media, travel, and tech, I love learning about AI and turning complex challenges into elegant, user-centered solutions.
Management & Leadership
Built and scaled a UX team from 1 to 12, establishing structure, career development, and DesignOps practices. Consistently drive UX culture across Guest Technology, enabling teams to adopt user-first thinking and empathy at scale.
UX Research
I embed user research and iteration from day one—conducting ethnographic studies, interviews, and usability testing. This research-led approach ensures our designs aren’t just beautiful—they work, resonate, and deliver against business objectives.
One of the products I've worked on most during my time at Carnival Cruise Line is the Carnival HUB App. You can read about it in one of the reviews found online: www.cruzely.com/the-complete-guide-to-carnivals-hub-app/
Some past projects can be found here.
One of the products I've worked on most during my time at Carnival Cruise Line is the Carnival HUB App. You can read about it in one of the reviews found online: www.cruzely.com/the-complete-guide-to-carnivals-hub-app/
Some past projects can be found here.
UX/UI Design & Management
At Univision, I built the UX practice from scratch, mentoring graphic designers into UX professionals and collaborating in rigorous testing including eye-tracking. I led responsive design efforts and drove multi-market, CMS migrations to improve scalability, performance, and revenue.
The Miami Herald
I started my career in print design at the Miami Herald right after graduating from UM. As the Friday Tabloid lead designer, I collaborated with editors, managed deadlines, and later shifted to web design—a transition that cemented my passion for digital-first experiences.
