Thank you for visiting! I am a Senior User Experience professional with extensive experience in UX, UI Design, User Research, Management and Leadership. Currently, I am part of the Guest Technology team at Carnival Cruise Line where I continuously find ways to improve cruiser's experience and parts of the employee's experience in my role as a Senior UX Design Manager. Before this, I worked at Univision Interactive Media as a Senior Art Director for Product where I led the redesign of new responsive sites for migration to a new CMS platform and delivered proposals to enhance existing apps for an improved user experience. The sites redesigned included the main Univision franchise sites, Univision's 72 local TV and Radio stations, as well as the design for the 2014 World Cup site. Prior to that, I have mentored and managed a team of UX designers and guided them in their career path at Univision. I find that in every team and project I have worked, I bring three key ingredients to the table: integrity, creativity and positive energy.
Management & Leadership
I joined Carnival Cruise Line on 2016 as a team of one, when there was no UX team in the Guest Technology department. Since then I've built a team of 11 UX/UI designers. It's a rewarding experience to be able to support this team and guide them with their projects and career path. The UX maturity has increased steadily and I continue to evangelize UX across different teams with the goal of creating a culture of empathy and innovation across the organization - A journey centric approach.
UX Research
My approach to each project is heavily based on research. Identifying user and business needs, analyzing the market, looking up latest trends and standards are some of my first tasks before sketching ideas for user-centered solutions that meet business needs. Constant communication with the team and iterations based on user tests are main areas of focus throughout the process. Cycles of these practices have consistently resulted in effective user experiences that create engagement and keep a consistent brand.
One of the products I've worked on most during my time here at Carnival Cruise Line is the Carnival HUB App. Yu can read a bit about in one of the reviews found online: www.cruzely.com/the-complete-guide-to-carnivals-hub-app/
Some past projects can be found here.
One of the products I've worked on most during my time here at Carnival Cruise Line is the Carnival HUB App. Yu can read a bit about in one of the reviews found online: www.cruzely.com/the-complete-guide-to-carnivals-hub-app/
Some past projects can be found here.
UX/UI Design & Management
The Miami Herald was where I first started working on UX, on 2005. I was given the opportunity to oversee this area and build a team to support our product development team. It was very rewarding to help transition Graphic Designers into UX Designers. During my time as Univision I was able to work as an individual contributor, while managing team of 5 UX designers.
Some past projects can be found here.
Some past projects can be found here.
