Summary
 UX leader with 15+ years of experience building award-winning digital experiences across travel, media sectors. Proven track record of driving user-centered strategy, scaling design teams, and influencing leadership decisions. Expert in uniting UX, Product, and Engineering around a shared vision to deliver high-impact, accessible solutions across digital ecosystems. Experienced in leading teams through ambiguity, championing design culture, and aligning user insights to measurable business outcomes.  I’m passionate about applying UX research and AI to global challenges. Fully bilingual in English and Spanish.
Leadership & Strategy:
UX Strategy & Vision
Cross-Functional Collaboration
Executive Stakeholder Engagement
Team Development & Mentorship
Organizational Design
Design Culture Evangelism
UX Practice Areas:
User Research & Testing
Design Thinking & Workshops
Information Architecture
Accessibility & Inclusive Design
Prototyping & Interaction Design

Experience
Carnival Cruise Line | 2016 - Present
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​Sr. Manager, User Experience Design  (July 2022 - Present)
  • Lead UX strategy across Carnival’s digital guest experience ecosystem, used by over 5M+ guests and 36,000 crew annually.
  • Direct and mentor a team of 12 UX designers in the delivery of scalable, inclusive experiences spanning pre-cruise, onboard, mobile, kiosk, and emerging platforms.
  • Act as executive partner to Product, Engineering, and Business units—aligning design roadmaps with company goals and guest expectations.
  • Lead organizational design of the UX team, hiring and growing talent, creating career ladders, and fostering a culture of innovation.
  • Champion human-centered design through webinars, workshops, and UX-led research efforts.
  • Establish UX research efforts, and feedback loops to continuously improve guest satisfaction, operational efficiency, and digital engagement.


UX Design Manager  (December 2017 - June 2022)

UX Design Contractor  (July 2016 - November 2017)


BrainStation | 2024 - Present (Seasonal)

UX Instructor 
  • Through BrainStation’s UX Design course, I help students build job-ready skills by teaching the full UX process—from user research and wireframing to project management and design tools. The course emphasizes user-centered design principles and real-world application, preparing students to create thoughtful, experience-driven digital solutions.


Univision Interactive Media | 2000 - 2016
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Sr. Art Director of Product (2010 - 2016)
  • Directed UX strategy and execution for Univision’s core digital platforms—including the award-winning 2014 World Cup site and UVideos OTT app—surpassing audience and ad revenue targets.
  • Managed a team of 5 UX designers across responsive web and mobile experiences, successfully launching products for diverse user segments.

Art Director of Local Products (2005 - 2009)
​
Web Designer (2000 - 2004)​


El Nuevo Herald | 1996 - 2000
Graphic Designer
  • Supported the News Publishing team as Lead Designer on the daily news coverage.
  • Supervised 2 designers and worked with them to provide full coverage to the news team.

Education
 ​Bachelor of Fine Arts (BFA) in Graphic Design & Illustration with minor in Art History
University of Miami

Transfer Advisor Buddy System. Dean’s List.

Awards
Art Scholarship
Stanford Scholarship

Conferences
SXSW. Adobe MAX. HOW Interactive Design. Usability Week NNGroup. Microsoft Power Platform.

​Certificates/Courses
IBM
Generative AI for Leaders

NNG Nielsen Norman Group
UX Management Certification

Harvard University
Exercising Leadership

Brainstation
Product Management

Project Management Institude
Design Thinking
Product Innovation

LinkedIn Learning
Multiple UX, AI, Product Management, Management, and Leadership Courses 

Awards
CARNIVAL HUB APP | Best Ship App - PORTHOLE READER'S CHOICE AWARDS (2019 and 2020)

UVIDEOS | Best Online and App Video - SOCIAL TV AWARDS

WORLD CUP 2014 | Team of the Year - 2014 CYNOPSIS DIGITAL MODEL D AWARDS

HERALD GALERIA SECTION COVER | 1st Place Outstanding Cover Page Design -
THE NATIONAL ASSOCIATION OF HISPANIC PUBLICATIONS

Volunteering
Big Brothers Big Sisters of America | 2021- Present
Big / Mentor
My little received the 2023 Carnival Foundation Scholarship