Carnival Hub App Homepage Redesign Concepts
Background: During the starting phase of the project, research was conducted focused on analysis of the existing content to specific use cases. These were based on guest on-board experience, focused on day of cruise and time of day. Included below are some of the sketches and wireframes behind the thought process:
- Curation of content and organization based on app features and main user actions with call to actions.
- Notes and sketches for a global search feature.
- Homepage cards layouts for different content needs.
- Homepage layouts for specific cruise days and for specific time of day, relevant to guest needs.