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Carnival Hub App Homepage Redesign Concepts


Background: During the starting phase of the project, research was conducted focused on analysis of the existing content to specific use cases. These were based on guest on-board experience, focused on day of cruise and time of day. Included below are some of the sketches and wireframes behind the thought process:
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  • Curation of content and organization based on app features and main user actions with call to actions.
  • Notes and sketches for a global search feature.
  • Homepage cards layouts for different content needs.
  • Homepage layouts for specific cruise days and for specific time of day, relevant to guest needs.

Concepts for Embark, Sea & Port Day Use Cases

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Basic Flow

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Brainstorm & Sketches

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