Project: Wireframe for Walkthroughs and Coachmarks

Walkthroughs and Coachmarks
Univision Noticias App

Background: Concerns about app features that were hidden in settings or that users were not familiar with. The task was to let users know about these features via welcome screens the first time the app was launched and then provide hints on relevant tasks. Extensive research was conducted on best practices for walkthroughs, coachmarks, TV Everywhere authentication concepts, and Cross promotion of apps. This research paired with data from user tests and analytics were the foundation for determining solutions that addressed all concern areas.

Welcome screens and coachmarks included for:

Informing users of app's features
Prompting users to choose a city for relevant localized content
Prompting users to set a location to activate local weather forecasts
Educating user about Live TV and authentication to watch full episodes
Informing users about more apps for specific content and cross promotional purposes